Levi's Water < Less Jeans

Levi’s Water>Less jeans aren’t made from organic cotton, but they are produced with the company’s new lower-water process, which has already conserved more than 172 million liters of water since it debuted this Spring. Depending on the style, this results in a 28%-96% reduction in water. Levi's is also asking customers to wash jeans less, and only use cold water, and have partnered with the nonprofit water.org to get thirsty folks worldwide access to clean water. ($58-198 at us.levi.com)