Organic Jeans and Sustainable Denim
You might think that with the popularity of denim, starting a jeans line would be a surefire route to success. Think again: Because the all-American pants are so ubiquitous, the competition in the space is fierce plenty of companies with great designs never make it past their first year.
Such is the case with more sustainable jeans, too. The last few years have seen some beloved organic jeans brands come and go, but there are plenty still around (and some newcomers). New programs like Levis waterless and the growth of the organic cotton industry means that there are more sustainable choices than ever before, so keep an eye out for them.
Look for organic cotton, natural dyes or indigo and rivets and buttons made from natural or recycled materials. Avoid distressing, stonewashing, holes or bleaching because those stylings are typically made with chemicals. Also think about purchasing classic styles that won't go out of fashion in a year.