Sustainable Fashion for the Rest of Us:
5 of The Best New Mainstream Fashion Lines

These five fashion lines are making stylish sustainabile fibers available widely.

See all the 2011 Heart of Green Award winners! By Emma Grady

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Levi Strauss & Co. Water Less Jeans

Makers of the original blue jeans, Levi Strauss & Co. has been an innovator in creating eco-friendly denim, using organic cotton and natural indigo dyes. The new WaterLess Jeans line reduces water use by an average of 28% per pair (up to 96% for some of the 12 available styles) and represents the brand's commitment to turning blue jeans green.

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