Sustainable Fashion for the Rest of Us:
5 of The Best New Mainstream Fashion Lines
These five fashion lines are making stylish sustainabile fibers available widely.
See all the 2011 Heart of Green Award winners!
By Emma Grady
Levi Strauss & Co. Water Less Jeans
Makers of the original blue jeans, Levi Strauss & Co. has been an innovator in creating eco-friendly denim, using organic cotton and natural indigo dyes. The new WaterLess Jeans line reduces water use by an average of 28% per pair (up to 96% for some of the 12 available styles) and represents the brand's commitment to turning blue jeans green.
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