2011 Heart of Green Awards

Winner: Weleda
Weleda gives aging a positive spin with a new pro-aging range of Pomegranate Firming Facial Care for women over 40, which reduces the appearance of wrinkles. Known for its homegrown biodynamic ingredients, Weleda is stocked at Whole Foods and Target, as well as Weleda’s Online Shop. Prices start at $33 for the day cream.

People's Choice: Primitive Makeup
Primitive Makeup's line of berry-hued lipsticks, glosses and lip pencils is a one-stop shop for the perfect, paraben-free pout. Made in the USA, Primitive lipsticks “Tahiti,” a sheer rosy pink, and “Belize,” a deep, raspberry red, are the first cosmetics to carry Jane Goodall’s “Good for All” brand, which recognizes socially responsible practices. Prices range from $14-$18 at Whole Foods and online at PrimitiveMakeup.com.

Learn more about our 2011 Heart of Green Award winners!

About the Nominees

Jane Iredale
From a cruelty-free collection of luscious lip stains called Lip Fixations ($29), to its new Mystikol eyeliner and highlighter, a creamy powder that won’t crease or smear, Jane Iredale offers a full-line of talc- and paraben-free makeup based on minerals. Available at janeiredale.com.

EcoTools by Alicia Silverstone
The revised set of cruelty-free brushes made with bamboo and recycled aluminum come in eco-friendly carriers made with hemp, recycled PET, and are beautifully printed with nontoxic inks. Designed by Alicia Silverstone—a 2009 Heart of Green Award winner—the cosmetic case and brush collection, which ranges in price from $7.99-14.99, will be widely available at Walmart, Target and Walgreens, come April 2011, or now at amazon.com.

Organic Wear by Physicians Formula
Known for tailoring cosmetics to sensitive skin since 1937, Physician’s Formula has a nontoxic cosmetic range, called Organic Wear. It’s the first Ecocert-certified organic line of makeup in the U.S. and you can find it at Rite Aid, Target, Walmart, Kmart, Duane Reade, and more. A notable favorite is their SPF 15 Natural Origin Tinted Moisturizer, which offers a natural finish at the reasonable price of $10.99 at amazon.com.

John Masters Organics
Beautiful hair can be achieved without the use of harsh chemicals—as proven by John Masters Organics. His new Bare Series offers a fragrance-fee version of the skin and hair care brand's best sellers, including a shampoo, detangler, body wash, and body lotion for all hair and skin types. It's available at Whole Foods, Vitamin Shoppe, and amazon.com, starting at $14.50.

- Emma Grady