If you read Esquire like we do (and don't just ogle the girls), you know what boyshorts are. But soyshorts? That's where you need URTH Guy (and no, it does not refer to your woman's attire after a night of hard sake bombs and condiment-drenched sushi).
Uranus Apparel is clearly a company with a sense of humor, and a brief email from "head visionary" George Golik made us laugh in the office today. Send Golik and his team (which includes at least three of his family members) $19, and you get three pairs of your own soyshorts (hey, that's cheap).
The cute boyshirts for women and girls come in different sizes and colors of beige, black and moss green. In a nice green touch, they are wrapped in burlap drawstring sacks, which are reusable (and useful) or biodegradable.
But why soy, you ask? According to Uranus Apparel, their products are made from the waste material that remains after the plant is processed for food or other purposes. In other words, if the soy wasn't spun into undies, it would be burned (releasing pollution) or landfilled (wasting energy and space).
Also, soy is softer than cotton, lasts longer, and is easier to care for. It is warmer than wool but breathable. It also dries quickly, and Uranus customers liken it to a feeling of "being totally naked." Very niiiice! (I don't want to know if Borat's iconic, um, outfit, was made of soy, thank you.)
The good folk of Uranus Apparel have provided some viral videos for our viewing education Sort of like the infamous Wii Fit video. Warning: if you don't want to see cute girls in underwear, do not click below.
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