OM-NOM-NOMNITURE

How bloggers can get overwhelmed with Web traffic goals.

February 10, 2010 at 12:04AM by Brian Clark Howard | comment

I love doing environmental journalism, and I love blogging. But sometimes it can get hectic, what with all the constant activity on the Internets, not to mention in the green sphere. And like most everyone else, I have to keep making targets and traffic goals, to keep people wanting to advertise over here.

While the constant stream of user data we bloggers have access to can be extremely useful, it can also be overwhelming. The good news is we don't have to rely on guestimates of user behavior, like the olden days of print. As John Tierney pointed out today in the New York Times, we can easily find out which posts resonate most with readers. But whether we use Google Analytics, StatCounter, Quantcast or something else, it's all too easy to get addicted to checking Web stats, and to obsess over every little up and down. Here at The Daily Green we use the stat program Omniture (which is owned by Adobe).

Sometimes my days feel a bit like this:

Hint: If you're not familiar with the OM-NOM-NOM Internet meme, go here. Noobs. (I kid, I kid.) But seriously, I particularly like those garbage can noms, ha.

Thanks to Arch Carey for making this awesome graphic on his iPhone! Big ups!

Any other bloggers out there feel the same about traffic stats sometimes?

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