NYC Panel Tackles Future of Green Media

New York Women in Communications On Environment and Culture

December 1, 2008 at 9:50AM by Brian Clark Howard | comment

With the tagline "It's Not Easy Being Green: The Explosion and Future of Green Media," New York Women in Communications is set to host a panel discussion on coverage of environmental issues on December 2. I'm scheduled to moderate, so come check it out if you're in the city.

As New York Women in Communications points out, the green movement has left a sizable footprint across nearly everything in our culture. "From film to architecture, banking to design, being Green has factored into everything we do," the group points out. "This is also true of media and communications. Today we have Green-devoted television shows, blogs, websites, magazines and more."

As the group points out, green has shifted "from novelty to reality." But as many in and outside the movement have been saying for some time, there have been growing pains, confusion among consumers, and other areas of concern, from greenwashing to "greenfatigue" and "greenfear."

The panel will look at the present and future of green communications online, in broadcast, PR, advertising, news coverage and more. Panelists include Gail Heimann, vice chairman of Weber Shandwick Worldwide; Linda Descano, president and COO, Women & Co./Citi; Sarah Eaton, SVP, Public Relations, The Sundance Channel; and Fred Shank, director of Public Relations and Public Affairs, Whole Foods Market.

It's 6:00 - 8:00 PM at Hearst Tower (the first Green office building in New York City), the Joseph Urban Theater, 300 West 57th Street. It's $26 for members, $41 for nonmembers and $16 for student members. $1 of each ticket goes directly to the New York Women in Communications Foundation. Attendees enjoy cocktails and networking opportunities.

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