Coco Eco is interesting both for its content and its format: it's a curious hybrid in our crazy mixed up media world. As Anna Griffin, the site's editor, recently told me, she isn't interested in ever producing a print edition, yet the webmagazine is laid out entirely as if it were print. Anna has some thoughtful reasons for doing this, but what we're seeing now is a better hybrid model, a sort of compromise, from earlier editions. Now, in addition to the page-turning flip viewer, readers can access the content on their own unique urls, with photos and a much more traditional blog layout.
I think the update is smart, and I certainly prefer the individual article pages, both under my SEO-content producer-social media user hat and my personal user hat. But of course, I'm not a stylish, modern woman. It's intriguing to think that a site could combine the utility of contemporary webpages with the beauty and style of print. For it's also true that I miss editing page layouts, and finding wonderful creative synergies between text (of diverse fonts and sizes!), images and graphics, since I used to work in print. That sense of beauty and whole package hasn't been so easy to bring across to digital yet.
On the content side, the new Coco Eco includes tips on growing funky plants at home, a tour of California organic wines (with gorgeous photos!), an intimate portrait of People Tree's Safia Minney and a lively interview with Lost star Elizabeth Mitchell (Dr. Juliet Burke).
We learn that Mitchell is delightfully low key, as well as quite green. She lives in Seattle with her husband in a "teeny teeny tiny" house, apparently without heat or cooling. She and hubby share one car, take transit and bike and walk, compost, recycle and much more. I thought this was interesting advice from the star:
"Pick two days out of every month to do things perfectly. Just two. Create no trash, only recycle and compost. If you dont compost, find a place that will take your kitchen waste. Bike when possible, carpool when not. Eat whats in season; carry your own bags everywhere. Its two days, try it on. And practice tolerance and grace. Thats my advice."
So check out Coco Eco. You don't even have to visit any newsstands! Tell us what you think of the interesting format, too.
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