Monday, September 8
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LIVING GREEN
Driving Directions: Getting There Green

My Gas Guzzlin' Roadhog*

New Luxury Cars Get Old Gas Mileage


I'm the king of the road. I'm drivin' a gas guzzler and I'm lovin' it.

I hit the loud pedal, and 400 screaming horses respond instantly. My backside is wrapped in Corinthian leather, and my feet are resting on Wilton carpets. My kids are stretching their legs in the back, glued to matching DVD screens in the headrests. Get out of the way, because a road hog is comin' through.

 audi s8 luxury cars

Audi's opulent S8: flauntin' it with a V-10.

My test car is a ridiculously opulent $94,085 Jaguar XJ Super Sedan, and it gets just 15 miles per gallon on the highway. The XJ looks dated, because it is: the model was launched in 1968, and it has been business as usual ever since.

Survey the product lines of the world's automakers, then look up the fuel economy scores online. Even though the car companies talk green, they're still selling the same old stuff. Even the European ones. Audi, for instance, would be happy to let you drive off in a $93,000 S8 powered by a 450-horsepower V-10 motor and delivering just 13 mpg around town.

California wants automakers to produce more than 58,000 plug-in hybrids to ply state roads by a 2014 deadline. Sounds good, but as the Wall Street Journal reports, these cars will be a "rounding error" when set against the state's nearly 20 million cars and trucks. What's needed is a thorough greening of the auto fleet, and that's likely to happen only very slowly.

 jaguar xj super sedan

The Jaguar XJ Super Sedan: gas guzzling since 1968.

Sure, cars are 98 percent cleaner out of the tailpipe than they were in 1963, but they're still far too big and heavy. When carmakers complain about how hard it is to make their "current product lines" greener, it just shows how they're stuck in the overweight past. We need light and nimble, more Smarts, fewer Hummers.

*For this week only.

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Jim Motavalli

Jim Motavalli

Jim Motavalli is Executive Editor of Tribune's New Mass Media Papers and is a senior writer at E/The Environmental Magazine. He writes regularly on transportation for the New York Times.
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Forward Drive: The race to build "clean" cars of the future.

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