Don't: Be Fooled by Marketing

When shopping, look for third-party certifications you can trust, like USDA Organic, Fair Trade and Rainforest Alliance. Don't be fooled by marketing masquerades. For instance, fact-check phrases like "made with whole grains" and "made with real fruit" against the ingredient lists, and you'll often find whole grains behind refined white flour on the list, and that "fruit" really means "fruit juice concentrate" – a euphemism for plain-old sugar. And you may be surprised to learn that the boast of "cage-free eggs" can mean that chickens were given as little five minutes a day of of access to a concrete pen outdoors.

Related: 9 Food Label Lies: Don't be Fooled!