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NEW GREEN CUISINE

4.11.2008 8:00 AM

Pinkberry Lawsuit Settled

Plaintiff Claims She Suffered Injuries and Undue Loss of Money Spent on Fro Yo with Cult Following

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Pinkberry

By Annie Bell Muzaurieta

Does anyone really think frozen yogurt is health food?

Apparently.

Pinkberry, the continuously growing chain of frozen yogurt shops, beloved by LA residents, where it started, and blogged about by the likes of Perez Hilton, has settled a lawsuit filed against the company.

According to the New York Times, a class-action lawsuit filed last year accused Pinkberry of making false health claims, which included promoting its sweet stuff with that tricky "all-natural" label.

The article says that Pinkberry denied any wrongdoing but this week agreed to pay $750,000 to the Los Angeles Regional Food Bank and Para Los Niños. The plaintiff, Lisa Sutton, who said she suffered injuries and undue loss of money spent on Pinkberry products, will receive legal fees and a $5,000 award for bringing the suit.

Under California law, a product can only be marketed as frozen yogurt if it is made from milk that is fermented with certain bacteria, mixed off-site rather than in stores, and sold with its ingredients prominently displayed. Heather Wilson, a company spokeswoman is quoted in the article as saying Pinkberry has always been made with yogurt.

The article also says that Pinkberry, sometimes referred to as Crackberry by its fans, contains considerably more calories than its founder originally proclaimed, as well as some food additives.


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