I couldn't help but click on the adorable honey bees buzzing around my computer screen. They are part of a promotional campaign by Häagen-Dazs to raise awareness about the honey bee crisis.
What you dont put honey on your cereal in your morning? Dont put a dollop of the sweet stuff in your yogurt?
Even if honey isnt obviously part of your daily routine, by now you youve heard the buzz: Honey bees are responsible for $15 billion worth of food production in the U.S. on an annual basis, according to our beekeeper blogger, Kim Flottum, and theyve been disappearing due to various causes, mostly colony collapse disorder (CCD).
Surely you care about your apples, peaches, pears and plums, right? If the thought of losing those fruits doesnt scare you, Flottum suggests getting concerned about food prices going up because of colony losses, or the idea that wed be getting honey of questionable quality from cheaper sources.
Fortunately one of the things you can do is eat some Häagen-Dazs vanilla honey bee ice cream guilt-free, knowing part of the proceeds goes to bee research. On its helpthehoneybees.com website, Häagen-Dazs offers other ways to assist, such as planting bee-friendly plants in your yard and supporting beekeepers work.
Here is a clip of the dramatic (there's opera!) Häagen-Dazs TV ad:
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