When Less Food Means More Profit

The days of chain restaurant dinner plates mounded with food with an "all you can eat" mentality may be on the decline. According to a report in Investor's Business Daily, chains such as T.G.I. Friday's have marketed their way into people's stomachs (and psyche) by offering smaller entree options and healthier choices at reduced prices. The net of this practice has resulted in an increase in sales as well as guest checks as more and more individuals are trying to eat healthier when they go out. Unfortunately, this practice has its down side for the restaurant goer. Many go out to eat not only for the convenience factor but also as a way to indulge in dishes they may not want to make at home. There seems to be a false sense of security in the ongoing "Right Portion, Right Price" campaign as individuals are enticed to eat smaller portioned and healthier meals only to cancel out their good intentions by splurging on added bar drinks or dessert.

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