Coke and Pepsi Promote Health!

Big Soda Makers Tackling Nutrition Research Questions? Hmm...

February 4, 2008 at 9:39AM by Marion Nestle | comment

I’m getting lots of e-mails about Coca-Cola's co-sponsorship of the National Heart, Lung, and Blood Institute's HeartTruth Red Dress campaign to increase women's awareness of their risk for heart disease. You can find out more about Diet Coke's sponsorship on the Coca-Cola website.

Here’s my favorite line in the news release: “Participation by Coca-Cola does not imply endorsement by DHHS/NIH/NHLBI." Really? I'll bet Coke hopes people will think it does.

But that's not all. The American Dietetic Association (ADA) is partnering with Pepsi. Pepsi, it says, "will work with ADA to develop consumer and professional education programs, and tackle nutrition research questions."

How’s that for unbiased?

comment

tags: marion nestle, what to eat, nutrition

Marion Nestle

Noted author Marion Nestle is a Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of What to Eat.
read full bio.

see all posts by this author