How to Find Real Food at the Supermarket (Graphic)

A humorous, useful flow chart helps you navigate the grocery store. (Or, you can just follow these five simple tips.)

Also see: 9 Food Label Lies.

January 10, 2011 at 8:36AM by Marion Nestle | comment

This diagram is flying all over the Internet and has been sent to me by so many people (thanks to all) that I’m eager to share it.

I particularly like it because it’s just what I used to say in lectures after What to Eat came out in 2006. My What to Eat rules say never to eat a food with:

More than five ingredients (too processed)
An ingredient you can’t pronounce (ditto)
Anything artificial (ditto)
A health claim on the front (these are always about marketing, not health)
A cartoon on the package (it’s being marketed to kids)

Much praise and many thanks to the designer, Darya Pino (of Summer Tomato):

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tags: how to find real food at the supermarket graphic, real food, grocery store tips, healthy food, shopping tips

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Marion Nestle

Noted author Marion Nestle is a Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of What to Eat.
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