Nestlé, the world's largest food company (no relation) has conducted periodic studies of infant feeding practices since 2002, no doubt to encourage sales of its Gerber products. (Editor's Note: Nestlé sells everything from bottled water to breakfast cereals, including junk food like Butterfinger and Kit Kat bars, and Häagen-Dazs ice cream.) The surveysFITS (Feeding Infants and Nutrition) Studiesinvariably show that Gerber baby foods would be better for babies than what they currently are fed.
The latest FITS results, says the Nestlé press release, "are startling."
If these trends are real, could food marketing have anything to do with them? Nestlé/Gerbers does not speculate.
The survey does report some good news:
The breastfeeding trend, if true, is good news indeed. Evidently, the word is also getting out on sweetened beverages. Progress? Yes, but plenty more to do.
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