Postcard from Copenhagen
Food labels in Denmark lack confusing health claims.
I'm in Copenhagen this week at the Nordic Nutrition meetings and did my usual tourist thing. I went to supermarkets to check out the products and the health claims. What a disappointment.
Denmark doesn’t allow health claims, or at least not many. In Denmark, food is just food. I couldn’t find a mention of vitamins (the Danes don’t permit vitamin or mineral fortification except for iodine in salt), omega-3s, antioxidants, or cholesterol-lowering, and the breakfast cereal aisle was scanty and only a few packages had cartoons.
But this peaceful situation will not last much longer. The E.U. rules are coming and with them will come health claims and all the marketing hype and confusion that inevitably accompany them. Too bad.
Marion Nestle
Noted author Marion Nestle is a Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of What to Eat.read full bio.
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What To Eat: Expert advice on food, health and nutrition issues that are in the news.
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