So many readers have sent me the link to the Chicago Tribune story about efforts of packaged food producers to make their products look healthy that I thought I had best say something about it.
The article lists the large number of companies that are "healthifying" their products:
And Pepsi, says the Wall Street Journal, is converting most of its productsbut not Doritos or Cheetosto all-natural ingredients. Doritos and Cheetos, in case you wondered, are:
harder to retool and are marketed to teens and other consumers who might be turned off if told the chips were all natural. As well, going all natural risks highlighting the artificial ingredients that were in the chips before.
What's going on here? Processed food makers must be in trouble. "Healthy" and "natural" are the only things selling these days.
But isn't a "healthy" processed snack food an oxymoron? They can tweak and tweak the contents, but these products will still be heavily processed.
Too much evidence now concludes that marketing a product as "healthy" or "natural" makes people think it has no calories.
And as I keep saying, just because a processed food is a little bit less bad than it used to be, doesn't necessarily make it a good choice.
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