Choose the Salad...But Beware Its Health Aura!
Study: We're more likely to indulge in French fries if we've already made a healthy salad choice.
The point? To find out whether the presence of a salad on the menu influenced what else the students ate.
It did.
The students choose French fries more often from the menu with the salad. The authors’ interpretation: the "health aura" of salads gives people permission to indulge. Their paper will be published in the Journal of Consumer Research.
Health aura explains a lot about current food marketing trends. You may have noticed that vitamins, antioxidants and omega-3’s are added to everything these days. Coupled with the downturn in the economy, health aura does wonders for sales of dietary supplements. Despite underwhelming evidence for their effectiveness, supplements fly off the shelves. They cost a lot less than health care (and, perhaps, do less harm).
Marion Nestle
Noted author Marion Nestle is a Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of What to Eat.read full bio.
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What To Eat: Expert advice on food, health and nutrition issues that are in the news.
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Marion Nestle writes about her strong arguments in favor of public awareness ... read more.
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