Frito Lay Snacks Go "All Natural" – or Do They?
Why you should take Pepsi's high-profile announcement that half it's Frito Lay snacks will be labeled "all natural" with a grain of all-natural salt.
Over the holidays, Pepsi announced that half its Frito-Lay chips would now be made with "all natural" ingredients.
"Natural," you may recall, has no regulatory meaning. Companies pretty much get to define for themselves what the word means, provided what they say is "truthful and not misleading."
By "natural," Pepsi means removing MSG, artificial colors, and other chemical additives from some—but by no means all—chips and other snacks. This is a good start, but Cheetos and Doritos? Not a chance.
As to worries that the word "natural" is a calorie distractor and might encourage overeating, a Pepsi spokesperson said: “It’s meant to say: made with natural ingredients... It’s not meant to say: eat more.” Really? I’m not convinced.
See why "all natural" isn't a claim you can trust, and 8 more Food Label Lies.
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Marion Nestle
Noted author Marion Nestle is a Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of What to Eat.read full bio.
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