Over the holidays, Pepsi announced that half its Frito-Lay chips would now be made with "all natural" ingredients.
"Natural," you may recall, has no regulatory meaning. Companies pretty much get to define for themselves what the word means, provided what they say is "truthful and not misleading."
By "natural," Pepsi means removing MSG, artificial colors, and other chemical additives from somebut by no means allchips and other snacks. This is a good start, but Cheetos and Doritos? Not a chance.
As to worries that the word "natural" is a calorie distractor and might encourage overeating, a Pepsi spokesperson said: Its meant to say: made with natural ingredients... Its not meant to say: eat more. Really? Im not convinced.
See why "all natural" isn't a claim you can trust, and 8 more Food Label Lies.
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