How is the egg industry handling the recalls? (Egg Recall List)
Yesterday, major newspapers ran a full-page ad from Americas Egg Farmers (I saw it in USA Today and in the New York Times). The ad displays an egg and text on a white background, nothing more.
The text is spare and notable more for what it does not say than for what it does. Here it is, with my translations in red italics.
A message from Americas Egg Farmers.
We want you to think that we are down home farmers of small flocks of hens in a lovely bucolic settings. We think this sounds better than A message from egg agribusiness.
Youve probably heard about the recent egg recall.
We wish you hadnt.
As egg farmers, were concerned, and continue to work closely with the FDA and USDA to help ensure the safest and highest quality eggs possible.
We dont have to take any responsibility for this mess. We will let the FDA and USDA deal it.
The potentially affected eggs, which make up less than 1% of all US eggs, have been removed from store shelves.
Whew. The problem is solved. We dont need to do another thing except work on public relations.
You may be wondering if eggs are safe to eat.
We wish you would just forget about this.
Yes, they are.
Thoroughly cooked eggs are thoroughly safe eggs, according to the Center for Disease control and the FDA. Eggs should be cooked until the whites and yolks are firm.
We know we are producing unsafe eggs. Its not our fault if you dont know how to cook them.
To find out more information on this recall and the safe handling of eggs, please visit eggsafety.org.
When you do, we will tell you how safe our eggs are and how well we treat our hens, and invite you to watch an FDA video on how to cook eggs properly.
And remember, thoroughly cooked means thoroughly safe.
Its not our fault if you dont listen.
I think the egg industry has a lot to answer for. It needs to do better than this. OK egg industry, how about placing an ad that says something like this:
I can dream, cant I?
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