
Here, for example, is what the industry-sponsored American Council on Science and Health (ACSH) has to say:
The study targets added sugars as the main culprit of dietary excess, but since U.S. labels on packaged foods do not distinguish between naturally occurring or added sugars, it is difficult to tell the difference. However, our bodies cant tell the difference either, says ACSHs Jeff Stier. Natural and added sugars are nutritionally the same. Added sugar causes obesity as much as the orange juice promoted by the American Heart Association causes obesity [e-mail newsletter, August 25, 2009].

This is the first time the AHA has seriously weighed in on sugar. I find this especially interesting because the AHA has a long history of endorsing sugary cereals (as I discuss in Food Politics and also in What to Eat). In this example, the AHAs endorsement is in the lower left corner. This product has sugars of one kind or another listed 9 times in the ingredient list.
The AHA gets paid for such endorsements. Lets hope the new recommendation encourages the AHA to stop doing this.
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