ADVERTISEMENT
NEW GREEN CUISINE
What To Eat

4 Ways Activia Doesn't Live Up to Its Health Hype

The FTC is cracking down on Dannon for making exaggerating health claims on its Activia yogurt.


This just in: The FTC announces a settlement with Dannon Yogurt to stop making unsubstantiated, exaggerated health claims for Activia. Dannon may no longer claim that:

  • Any yogurt, dairy drink, or probiotic food or drink reduces the likelihood of getting a cold or the flu (unless FDA says it’s OK)
  • Activia yogurt will relieve temporary irregularity or help with slow intestinal transit time, unless the ad conveys that three servings of Activia yogurt must be eaten each day.
  • Any other yogurt, dairy drink, or probiotic food or drink will relieve temporary irregularity or help with slow intestinal transit time unless the company has two well-designed human clinical studies that substantiate the claim.
  • The health benefits, performance, or efficacy of any yogurt, dairy drink, or probiotic food or drink, unless the claims are backed by competent and reliable scientific evidence.

The FTC wants science to back up health claims. What a concept!

comment
Share
Marion Nestle

Marion Nestle

Noted author Marion Nestle is a Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of What to Eat.
read full bio.
buy the book

buy the book

What To Eat: Expert advice on food, health and nutrition issues that are in the news.
related articles on thedailygreen.com

Comments  |  Add a comment


Connect with The Daily Green
ADVERTISEMENT
about this blog
Marion Nestle writes about her strong arguments in favor of public awareness ... read more.
recent posts most popular
archive

The Dirty Dozen Foods
Vegan and Vegetarian Recipes
Natural Superfoods
Green Your Pantry and Kitchen
Natural Health Foods
Search for a location:
Enter your city or zip code to get your local temperature and air quality and find local green food and recycling resources near you.
ADVERTISEMENT
ADVERTISEMENT
The Daily Green on Twitter
@the_daily_green
72,168 followers
Sign up for The Daily Green's free newsletter!