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NEW GREEN CUISINE

8.8.2008 11:08 AM

All Natural Pizza Hut

The Pizza Chain Is Going Green(ish). Will You Try the Pie?

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By Annie Bell Muzaurieta

Perhaps you have fond memories of group outings to enjoy Pizza Hut's salad bar and deep dish pies — not that we're speaking from experience — but haven't returned to the Dallas-based chain out of health concerns.

Good news, guilty ones: Pizza Hut is launching an "all-natural" pie, made with organic tomatoes, toppings made without artificial preservatives, and a multigrain crust.

The South Florida Business Journal quotes Brian Niccol, Pizza Hut's chief marketing officer: "While customers are increasingly seeking options for more natural foods, they still love pizza."

Amen. But when will that multigrain crust be covered with organic cheese?


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