In an effort to make eco-friendly living more affordable, environmental superstar Danny Seo has teamed up with retailer JCPenney to produce a line of products made from organic, recycled and renewable materials. The collection includes green options for many home products such as pillows made from recycled water bottles and bamboo sheet sets.
While a partnership with JCPenney suggests reasonable prices, the company is also raising awareness by giving away some of the new products free online. After each product is reviewed on the co-branded blog SimplyGreen.com, the user who leaves the best message board comment in response to a question from Seo will win the product. The Website launched on Monday, and the first contest is already in full swing.
First up: an organic mattress pad and pillow set. The eco-sleep set will go to the person who best answers the question: "What book do you love to read before slumbering off?" The contest ends June 12, but more will soon follow. Future prizes will include towels, gift cards, bedding and even a mattress. Of course, those interested in the products but not lucky enough to win always have the option of going to a JCPenney store or jcp.com (and the low prices are not a bad consolation prize).
The organic cotton mattress pad sells for $27.99 to $69.99, depending on the size. Mattress pads not only make your mattress more comfortable, but they also protect it and keep the warranty valid. The site's inaugural prize also includes two pillows stuffed with polyester made from recycled water bottles. The pillows have an organic cotton ticking and retail for $8.99 each. Both prizes are currently on closeout pricing at jcp.com.
Seo has been an active environmentalist since he was young, founding the organization Earth 2000 when he was only 12 years old. He has since gone on to become one of the country's leading authorities on the environmental lifestyle. In his partnership with JCPenney, Seo serves as the company's official Green Living Partner by working on their Simply Green campaign.
The Website SimplyGreen.com contains posts and reviews of the products from JCPenney's line of the same name, but it also features tips and advice. Seo writes all the posts himself, and offers his trademark suggestions for easily greening up your life that started the whole Simply Green movement.
Another example of how style and environmental friendliness are not mutually exclusive concepts, Simply Green seeks to meld form, function and value. With prices as low as free, check it out.
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