Look for the Green Good Housekeeping Seal on Paper Products
Toilet paper and diapers are among the products now evaluated for both usability and sustainability.
The Green Good Housekeeping Seal was introduced in 2009 with the goal of testing the green marketing claims of the many supposedly eco-friendly products on the market and "set a mainstream bar for consumers who want to live a greener lifestyle." Like its venerable predecessor, the Good Housekeeping Seal, the green seal comes with a limited guarantee that the product works as promised — and that it meets green criteria for sustainability and safety. Good Housekeeping backs up its testing with a limited two-year warranty that promises a refund or replacement if the product is defective.
The Good Housekeeping Research Institute has released its first-ever assessments of paper products, and several products have earned the seal: TENA Overnight Pads and TENA Super Long Pads, both products for women with weakened bladders; Scotts Naturals Bath Tissues, a toilet paper; and Pampers Cruisers, a diaper.
Products are considered on a range of sustainability criteria, including use of recycled content, avoidance of toxic chemicals, and reduction of energy use during manufacturing. The environmental programs of the company that makes the products is also a factor in green-seal consideration.
Paper is only the latest category of products to be considered for the Green Good Housekeeping Seal. Other product categories include beauty; cleaning; paint and coatings; food; and electronics and appliances.
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