Conservation International, which makes news regularly for leading expeditions that document new species (recently in Papua New Guinea, Columbia, Peru and Brazil) has been recognized for pioneering new ground in cyberspace.
The site, designed by BBDO Atmosphere and featuring CI board member Harrison Ford, invites people to protect an acre of tropical forest for $15, and understand the connections between the health of distant forests and the health of the world as a whole. The cool part of the site is a search function that allows you to zoom in on the acre you've protected.
What else can $15 buy you these days? A night out at the movies, with some popcorn -- maybe.
The loss of tropical forests puts countries like Indonesia and Brazil near the top of the list (behind only big fossil fuel burners like the U.S. and China) of largest greenhouse gas polluting nations. Promoting the work of groups like Conservation International lets individuals contribute to a real solution to global warming. (The Nature Conservancy has a similar program, as do other conservation organizations.)
If you're looking for other simple actions you can take to reduce your contribution to global warming -- including many that are free, cheap or which will save you money in the long run, see The Daily Green's 15 Green Resolutions.
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