Wasnt it just days ago that Toyota stood tall as the auto-industrys environmental darling, the golden child of gas-electric hybrid technology? With all As in efficiency, Toyotas Prius was even named Americas most fuel efficient car two years in a row.
But the tables have turned.
Now, in a case of good company gone bad, Toyotas sterling reputation is under attack from environmentalists claiming hypocrisy.
At the Los Angeles Auto Show, Toyota revealed its second-generation full-size sport utility Sequoia. . . no hybrid option followed in toe. Back in Washington, Toyotas lobbyists resisted higher efficiency standards across the US. Environmentalists are claiming a marketing waltz, in which Toyota is triple-stepping to an earth-friendly tempo, but bowing to fuel-thirsty trucks and SUVs.
Yesterday, amidst picket signs and angry protestors at the Los Angeles Auto Show, a Toyota exec snapped and knocked a video camera out of the hands of an environmental activist, according to a Chicago Tribune report.
The incident occurred at the end of Toyota's press conference, after the introduction of the 2008 Sequoia full-size SUV.
Enter your city or zip code to get your local temperature and air quality and find local green food and recycling resources near you.