H&M has a reputation for bringing fashion to the masses. The fashion-forward silhouettes the stores feature look a lot like what you see on the runway, at a fraction of the price. Recently they've added their designer collections, working with Karl Lagerfeld and Stella McCartney among others to bring you more of those runway looks the average gal (or guy) can't afford. So it's in these capable, stylish hands that their new organic and sustainable line, The Garden, will bring green fashion at affordable prices. And, even better, these styles boast flattering silhouettes suitable for lots of body-types. The Garden Collection uses organic cotton and linen as well as recycled polyester and tencel, which is a renewable material.
You may recall seeing a few organic pieces in your local H&M store in the past, but that was nothing compared to this 80-piece collection that will be available in all stores starting March 25th. You may also recall some not-so-savory news about H&M's organic clothing in the past. The company they buy organic cotton from was accused of selling cotton grown from genetically modified seeds. The Control Union, a company that certifies cotton for H&M among other companies, issued a statement (PDF) questioning the study. They also offered to test any of the garments, and according to the company none were found to contain genetically modified cotton.
Amanda Peet snagged herself this organic cotton number ($17.95) before it hit the stores.
A New Silhouette
This empire dress is part sculptural, part crumb-catcher and all organic at $29.99.
It's All About the Details
Beautifully embroidered organic cotton for $12.99.
Everything Is Coming Up Roses
These rosette detailed cocktail dresses ($39.99) and jacket ($34.99) are made with recycled polyester, created from PET bottles and textile waste.
Tough and Sweet
The organic linen biker jacket ($34.95) adds some structure to this floral tencel dress ($17.95).