Yes, you've heard about the latest installment of the Indiana Jones saga, filled with hair-raising chills and thrills.
Well, Harrison Ford had another movie opening that has the hairy-chested among us on the edge of our seats. The performance leaves us in tears, honestly.
Yes, he has his chest waxed to demonstrate just how much it hurts us when rainforests are clear-cut halfway across the world. His commercial, for Conservation International, capitalizes on the buzz around Indiana Jones, shows that the dude's still got a good body, and highlights what the world loses when it loses an acre.
"Every year, the burning and slashing of forests releases as much carbon dioxide as all the cars, trucks, and planes in the world," according to Conservation International, which Ford has supported for years. "The forests are lost there, but felt here." To find out how to help, visit Conservation International.
Usually, introducing videos with a message involves giving the audience their medicine (protect the rainforests) before getting to the fun stuff. As it happens, this video is a strong dose of medicine all on its own:
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