Behind the Scenes at the World's First Green Model Competition

Meet Project Green Search winner Rachel Avalon and the other stunning contestants, who show how we can all be fabulously green.

By Brian Clark Howard

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rachel avalon, winner of project green search green model competition
Todd Westphal/Project Green Search
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Winner Rachel Avalon

The first Project Green Search green model competition wrapped up in Los Angeles, and Rachel Avalon (pictured) was declared the winner. Here she dazzles in EcoSkin apparel, with Smart Glass earrings. In addition to the awards ceremony and several other events, Avalon and nine other finalists took part in a professional shoot of eco-friendly clothes and makeup at the lovely Environment Furniture showroom in Beverly Hills.

Avalon is a holistic nutritionist and green guide. She lives in L.A. and volunteers for various green causes; check out this q&a she did with Starre Vartan. Avalon says she hopes to play a role as a spokesperson for a new green revolution. Read on to meet the other Project Green Search contestants, and get a glimpse of their fun-filled, glamorous week!

10 finalists for project green search green model competition at environment furniture los angeles
Todd Westphal/Project Green Search
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10 Finalists

The 10 finalists for Project Green Search strut their eco-friendly stuff at Environment Furniture. From left to right: Zion Francis wearing Stewart+Brown, Leilani Munter wearing Stewart+Brown with McFlashpants jewelry, Karen Pannocchia wearing Stewart+Brown and Charmone shoes, Ariel Clay wearing Mountains of the Moon and Charmone shoes, Erika Schmid wearing Stewart+Brown and Charmone Shoes, Jessica Williamson wearing Deborah Lindquist and Charmone Shoes, Juliana Tran wearing Stewart+Brown and Charmone Shoes, Vanessa Meier wearing Stewart+Brown and Charmone Shoes, Rachel Avalon wearing Stewart+Brown, Rachael Joy wearing Stewart+Brown and Charmone Shoes.
erika schmid modeling ecoskin green clothes for project green search
Todd Westphal/Project Green Search
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Erika Schmid

PGS finalist Erika Schmid in EcoSkin, with McFlashpants ring. Schmid hails from Portland, Oregon and just finished her BA in Environmental Management. She volunteers with a number of green causes and used to work as an environmental canvasser.
starre vartan talks to karen pannocchia at project green search
Remy C./Project Green Search
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Getting Ready

Eco-Chick Starre Vartan, a judge for PGS, chats with finalist Karen Pannocchia as she gets ready for her "green look."
Remy C./Project Green Search
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Electric Car Shoot

PGS finalist Leilani Munter gets ready for her shoot with the Tesla Roadster electric car. Munter describes herself as "just your typical recycling, composting, treehugging vegetarian hippie chick that just happens to drive race cars."
Todd Westphal/Project Green Search
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Zion Francis

PGS finalist Zion Francis is a model, actress, activist, and civil engineer who specializes in sustainability. Hailing from Austin, Francis has volunteered with Engineers for a Sustainable World, the Sustainable Food Center, and various food co‐ops, and worked for the Forest Service in the Sierra Nevada on watershed restoration.
Todd Westphal/Project Green Search
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Vanessa Meier

Finalist Vanessa Meier in EcoSkin with McFlashpants necklace. Meier holds a B.S. and M.S. in geology, and has worked extensively to protect our oceans. Living in Santa Monica, Meier is also a longtime vegan, and now works as a green and vegan consultant.
Remy C./Project Green Search
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Sharing a Moment

Finalists Juliana Tran and Ariel Clay share a laugh between takes at Environment Furniture.
Todd Westphal/Project Green Search
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Jessica Williamson

PGS finalist Jessica Williamson in EcoSkin with a McFlashpants necklace. If Williamson looks familiar, it may be because the green-eyed redhead spent two years as the host of ZapRoot, the hip, irreverent Web series about all things green living. Williamson grew up in New Zealand but now lives in Los Angeles. We can't wait to see what she takes on next.
Remy C./Project Green Search
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California Dreaming

PGS finalists take in the California view from the Standard Hotel.
Remy C./Project Green Search
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EcoStiletto Conference

The PGS finalists made a special appearance at the EcoStiletto conference across town, showcasing fresh green fashions and spreading the good word about green living.
Remy C./Project Green Search
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EcoStiletto Conference

Eco-Chick (and TDG contributor) Starre Vartan (right) talks with Lauren Selman (left) of REEL Media at the EcoStiletto conference.
Todd Westphal/Project Green Search
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Rachel Joy

Rachel Joy models chic green, with a necklace by McFlashpants. Hailing from Mount Rainier, MD, Joy was once crowned "Mother Earth" in her hometown. Joy has hosted several online shows on green topics, and is a spokesperson for Environmental Defense Fund. She founded ecopop TV.
Todd Westphal/Project Green Search
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Ariel Clay

Finalist Ariel Clay looks great in Stewart+Brown and Charmone shoes. Clay is a model from San Francisco who tries to incorporate green living into everything she does.
Remy C./Project Green Search
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Aysia Wright Behind the Scenes

Aysia Wright of The Greenloop organized Project Green Search with Remy C. and others.
Remy C./Project Green Search
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Michael Kaliski and Vanessa Meier

Michael Kaliski of Omniquest Media chats with PGS finalist Vanessa Meier. Kaliski helped judge Project Green Search and set up the after party at Ecco Ultra Lounge.
Todd Westphal/Project Green Search
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Leilani Munter

Leilani Munter hopes to use her high-profile position as a race car driver to bring the green message to a whole new group of people. She lives in North Carolina.
Remy C./Project Green Search
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Good Food, Good Friends

Jessica Williamson (center) chats with other PGS finalists over eats.
Remy C./Project Green Search
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PGS After Party

Project Green Search wrapped up with a lively after party at Ecco Ultra Lounge, which boasts LED lighting, carbon offsets and other green features.
Todd Westphal/Project Green Search
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Juliana Tran

Juliana Tran rocks the EcoSkin look with McFlashpants necklace. From Austin, TX, Tran is passionate about healthy food and renewable energy. She worked for an NGO in Brazil and got her degree in environmental studies.
Todd Westphal/Project Green Search
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Karen Pannocchia

PGS finalist Karen Pannocchia models EcoSkin. The Miami native is an environmental science teacher with a masters degree in the field. She worked in the Dominican Republic for four years on a USAID-funded environmental policy project.
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