Green Good Housekeeping Seal Establishes Advisory Board

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The Green Good Housekeeping Seal was introduced in 2009 with the goal of testing the green marketing claims of the many supposedly eco-friendly products on the market and "set a mainstream bar for consumers who want to live a greener lifestyle." Like its venerable predecessor, the Good Housekeeping Seal, the green seal comes with a guarantee that the product works as promised — and that it meets green criteria for sustainability and safety. Good Housekeeping backs up its testing with a limited two-year warranty that promises a refund or replacement if the product is defective.

Now, the Good Housekeeping Research Institute, which performs all product testing in a sophisticated laboratory at the Hearst Tower in New York City, has established an Environmental Advisory Board, which will help the magazine with a range of issues, from product evaluations to public education. (Want to tour the research institute? Sign up for the special Earth Day tour at 10 a.m. April 22 by visiting www.goodhousekeeping.com/ghritours.) The new advisory board includes:

• Laurie David, producer (An Inconvenient Truth) and author of The Family Dinner, a People's Choice Award winner in TheDailyGreen.com's 2011 Heart of Green Awards ($17 at amazon.com)

• Wood Turner, executive director of Climate Counts, which scores large companies on their climate change policies and impacts

• Suhas Apte, vice president for global sustainability at Kimberly-Clark, the global paper and personal product manufacturer of brands like Kleenex, Kotex, Scott and Huggies

• David Bennell, executive director of Textile Exchange, formerly known as Organic Exchange, a nonprofit organization promoting the expansion of sustainable textiles

• Pamela Brody-Heine, product stewardship manager for Zero Waste Alliance, a nonprofit group that advises businesses and organizations on the reduction of waste and use of toxic substances

• Jill Dumain, director of environmental strategy for Patagonia, the clothing and outdoor gear company well-known for its sustainability ethic

• Sally Edwards, research associate at the University of Massachusetts Lowell Center for Sustainable Production

• Katie Galloway, manager of the Aveda Earth Fund, the beauty company's environmental grant-making arm

• Reid Lifset, associate director of the Industrial Environmental Management Program at the Yale School of Forestry and Environmental Studies

• Erin Meezan, vice president of sustainability for Interface, a global modular carpet manufacturer

• Ursula Tischner, coordinator of the Design for Sustainability Program at Savannah College of Art and Design

• Mary T’Kach, energy and sustainability coordinator for Ramsey County, Minn.

Good Housekeeping and TheDailyGreen.com are also co-hosting Good and Green - the Green Marketing Conference May 11-12 in New York City. Learn more, and sign up through TheDailyGreen.com to get a 25% discount.

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