Gaiam, Mother of the High-End Green Market

Gaiam's sales were up 36% in the third quarter to $70.3 million, as the Boulder, Colo., company continued to maintain its status in the high-end green consumer goods market.

The company's success earned it recognition in Investor's Business Daily, a publication that hasn't exactly taken a warm view of the green movement (its editorials routinely call global warming a hoax). But where there's green (money) investors are interested. And in this case, it's Gaiam's green products that are turning a handsome profit.

The company offers some 10,000 products it touts as earth-friendly, "from kitchen composting kits to bedsheets made of bamboo and organic cotton," as Investor's Business Daily put it. It has tapped into a fertile market, as the American public goes green. Sales in the so-called "Lifestyles of Health and Sustainability" market (a.k.a. LOHAS) will double (above 2005 numbers) to $410 billion by 2010, according to the Natural Marketing Institute.

The name is derived from Gaia, Mother Earth. Right now, Gaiam is the mother of all green product suppliers.

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