In three years, eBay plans to slash its greenhouse gas emissions by 15% -- a goal that will be benchmarked by the Carbon Disclosure Project.
How? Primarily through energy efficiency, renewable energy and workforce education.
For three years, eBay quantified its emissions to produce a baseline. Now, it can work to reduce its emissions in line with its goal.
According to eBay's third-party assessments, its biggest impact comes from its data centers, and the 2010 unveiling of a new more efficient LEED-certified data center for one-third of its infrastructure is a big component of its expected reductions. It will also seek to find new homes for older products; recently, it donated old servers to the University of Notre Dame, where they are being used for medical research. On the renewable energy front, eBay opened a LEED Gold-certified office building in San Jose powered in part by solar energy, and it's installing another array on its offices in Denver.
More applicable to the average worker in other companies, eBay's employees have started a Green Team, which works at the grassroots level to promote sustainable practices, including planting a community garden in Omaha, and an electronics recycling drive in Nevada.
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