With an attractive design and snarky style, a new site has joined the growing green blogosphere. EarthFirst recently debuted with a mix of environmental news, commentary, humor, lifestyle, arts, and a special emphasis on greening college kids.
"We think there are a lot of greenwashers and opportunists out there who could care less about actively doing some good in the world, and were going to be all over them out here on our blog and in our soon-to-be-released video shows," reads the site's mandate.
One of the blog's main categories is "Haters," which features such pieces as a humorous critique of global warming deniers and a broadside decrying the EPA's lack of concern with rocket fuel in drinking water (illustrated with a mug shot of Sloth from The Goonies).
Don't confuse the new blog EarthFirst with the relatively radical, deep-ecology leaning activist group Earth First. There's no connection, except in the fact that both care strongly about protecting our planet. Putting the concept of our only home first, before day-to-day greed and strife, is really a pretty universal concept.
In a recent interview with Environmental Graffiti, EarthFirst's Shea Gunther, VP of content and publisher, said that the site is planning on rolling out original video and social networking features, to help people engage and get involved. As for EarthFirst's goal of targeting college students, Gunther told EG, "they are passionate about the environment, crazy enough to think they can change the world, and have grown up online. They are connected, smart, and they just freaking care, you know?"
Gunther has a lot of experience as a green and Internet entrepreneur, having been a co-founder of Renewable Choice Energy, Green Options, Snarfd.com, Zoom Culture (which he exited before the dot-com burst claimed it) and more. Gunther is partnered with Chicago-based entrepreneurs Jordan Heller and Michael Hoffman.
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