Earth Day brings a slew of marketing campaigns centered on the environment, filling our already overstuffed e-mail inboxes. Here are a few more.
Go Organic! for Earth Day is a campaign organized by Music Matters, The Earth Day Network and the Organic Trade Association (a 2009 Heart of Green Award nominee in the food category), and sponsored by many big organic food companies.
The goal? Get you to eat organic food, and presumably become fan enough to continue buying the promoted brands long after Earth Day.
The method? Give you $12 in coupons, and a chance to win a year's worth of organic groceries. Major retailers like Price Chopper and Shop Rite are participating (you can input your zip code at Go Organic! for Earth Day or download an iPhone app to find nearby participating stores) and you'll see promotions on Facebook and elsewhere.
Why eat organic? Modern agriculture can be environmentally destructive by causing soil erosion, polluting water with fertilizers and chemical pesticides and, potentially, by altering the gene pool of natural ecosystems. Organic foods are produced without synthetic growth hormones, genetically engineered organisms, antibiotics, chemical fertilizers or manmade chemical pesticides.
Tomorrow's World Organic Comfort Zone wants to be your friend.
If you become a fan of the green products company on Facebook, you're eligible to be one of 22 people to win a free product. The retailer has inventory in organic bedroom decor and clothing, socks and underwear, clothing and home and garden products.
The company seems to take its promotion with an appropriate grain of salt, declaring: "Get natural sleep tips, organic comfort information, win FREE stuff and receive updates on exclusive sales too! Once you become a FAN you can post on our WALL, upload photos and interact directly with us. Woo Hoo!!"
Or maybe they really felt the second exclamation point was warranted.
The Nature Conservancy, that venerable environmental nonprofit, wants you to Spring Outside! for Earth Day...by going online.
It's actually not that weird. The Nature Conservancy, which has preserved since its inception, has a neat little Google Map showing all its preserves, most of which are open to the public. It's a useful tool for finding a new place to hike and enjoy one of the "World's Last Great Places," as The Nature Conservancy calls some of its preserves. TNC is also encouraging people to share photos and tips about enjoying the great outdoors.
The group's Website is fully equipped to accept donations, but the Earth Day promotion is not at all heavy on solicitations.
Say you want to buy a carbon offset, but you want to get a little something back for your good deed. (I mean, that's what Earth Day is all about, right?) This is the promotion for you.
How is it carbon neutral? Well, for one, it is printed with the phrase, "Small Feet Are Sexy. Ask me about reducing your carbon footprint." No, that's not it. Any carbon generated by the production of the T-shirt is offset through the purchasing, through Carbon Fund, enough newly planted trees or other carbon-sinking project.
Proceeds benefit Carbonfund.org, which estimates that $15 buys you about one-sixth of enough carbon to offset driving an average SUV for one year, or one-eighth of the carbon generated by a medium-sized single-family home. That's a lot of T-shirts.
Eggology, a company that sells organic liquid egg whites and products made from egg whites, is punning it up for Earth Day. It's asking people to go to the company's Website and submit "submit photographs, videos or descriptions of their eco-friendly deeds."
"The most eggcellent Earth friendly deed," as the company puts it, will not only be featured on its Website, but "the top-rated Earth friendly deed will receive an eggcellent prize -- a case of eggwhites (note that we can only ship the egg whites within the 48 continental United States -- not Alaska or Hawaii)."
The company is also donating an unspecified percentage of online sales in April, up to and including Earth Day, to the Earth Day Network.
Our suggestion: Maximize your chances of winning by using an egg pun in your description.
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