Earth Day brings a slew of marketing campaigns centered on the environment. Some do more good than others, and some are just weird. Many offer ways for consumers to make a donation by making a purchase; many companies will plant a tree (often in conjunction with The Nature Conservancy or American Forests) in exchange for your purchase.
Then, there are some companies that are offering free stuff or discounts for Earth Day. Here, you'll find some of those Earth Day deals.
Go Organic! for Earth Day is a campaign organized by Music Matters, The Earth Day Network and the Organic Trade Association (a 2009 Heart of Green Award nominee in the food category), and sponsored by many big organic food companies.
The goal? Get you to eat organic food, and presumably become fan enough to continue buying the promoted brands long after Earth Day.
The method? Give you $12 in coupons, and a chance to win a year's worth of organic groceries. Major retailers like Price Chopper and Shop Rite are participating (you can input your zip code at Go Organic! for Earth Day or download an iPhone app to find nearby participating stores) and you'll see promotions on Facebook and elsewhere.
Why eat organic? Modern agriculture can be environmentally destructive by causing soil erosion, polluting water with fertilizers and chemical pesticides and, potentially, by altering the gene pool of natural ecosystems. Organic foods are produced without synthetic growth hormones, genetically engineered organisms, antibiotics, chemical fertilizers or manmade chemical pesticides.
Tomorrow's World Organic Comfort Zone wants to be your friend.
If you become a fan of the green products company on Facebook, you're eligible to be one of 22 people to win a free product. The retailer has inventory in organic bedroom decor and clothing, socks and underwear, clothing and home and garden products.
The company seems to take its promotion with an appropriate grain of salt, declaring: "Get natural sleep tips, organic comfort information, win FREE stuff and receive updates on exclusive sales too! Once you become a FAN you can post on our WALL, upload photos and interact directly with us. Woo Hoo!!"
Or maybe they really felt the second exclamation point was warranted.
Christmas in April? That's what Earth Day is to HolidayLEDs.com, which sells energy efficient LED holiday lights on the Web. It's giving away a free string of 200 solar-powered LED Christmas lights to the first 60 visitors to its site, starting at 10 a.m. EST on April 22.
Winners will have to pay $7.99 to have the lights shipped, but that's still a discount off the retail price of $49.99.
Other LED lights are for sale on the site at a 25% discount, and it will offer a 15% discount to anyone who recycles old Christmas lights through April 29. (The recycling program resumes seasonally from October through February).
If you tweet, use the #earthtweet tag to denote your Earth Day tweets (if you tweet, you'll know what this means). Dell is giving away one Studio 15 laptop (Energy Star compliant, features a mercury-free WLED display and comes in Spring Green) to the tweeter offering the best technology-related tip.
Disney stores will offer a number of promotions, including selling $2.50 reusable tote bags that support The Nature Conservancy's Plant A Billion trees in South America's Atlantic Forest campaign. (You can buy your own tree for a dollar directly from TNC.)
What about free stuff?
You can swap three empty bottles for a free commemorative Earth Day reusable water bottle, an approximate value of $8.50. (Note: Disney is not offering free T-shirts in exchange for plastic water bottles as stated in an earlier iteration of this article; the company's press release was either misleading or misread, depending on one's interpretation. Regardless, The Daily Green regrets publishing the erroneous information.)
For Earth Week 2009, Paul Mitchell has kicked off "Cut Hair, Not Trees." From April 20 through 24, Paul Mitchell schools will cut your hair for $10 to $15. There are over 100 locations where you can get this recession-friendly cut, and all hair clippings will be donated to Matter of Trust, which makes human hair mats to clean up oil spills. Visit PaulMitchellTheSchool.com to find a Paul Mitchell school near you.
Tarte products are made with all natural ingredients and essential oils. The be good to your mother (Earth) gift includes lip sheers encased in post-consumer recycled aluminum and are paired with a reusable natural cotton tote. With recycled aluminum, greenhouse gas emissions from aluminum production are reduced by 95%. Carrying a reusable tote will save over 200 species of sea life, which otherwise die from plastic bag waste -- and the typical $62 cost is reduced to $35 for Earth Day. Available at sephora.com.
Josie Maran is committed to keeping beauty natural, luxurious and healthy. Like all her products, the Earth Day Kit contains makeup created with non-toxic ingredients like shea butter, avocado, flax and coconut. The packaging is recyclable and biodegradable and the compacts are made from corn plastic. The whole package is priced at $48, versus the typical $98. It's available at sephora.com.
lucy, the women's athletic clothing retailer, is offering a $10 discount on a new pair of bottoms to any woman who trades in an old pair of workout pants. The old bottoms will be donated to charity.
The Daily Green is offering a special Earth Day sweepstakes. Five people will be eligible to win the To-Go Ware RePEat Kit, a handy set of reusable utensils perfect for toting to work or school to eliminate disposable utensil waste. The kits retail for $9.95. The sweepstakes starts at 12:01 a.m. April 22 and runs through May 6.
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