Known since 2000 as the Style Doctor, fashion stylist Gina La Morte has had a heart of green for years. Now the Editor in Chief and Publisher of the newly launched Boho magazine, Gina gets to eat her soybeans and wear them too!
"I was a true New York girl but at the same time I was connected with nature, having lived by the beach," explained Gina, as she spoke about pushing for the integration of sustainability with fashion throughout her career. Since Green has become a mainstream matter, the chance has finally come. "It was about a year process from concept to production," Gina said of creating Boho, which is first in several categories.
Boho is the first fashion/lifestyle magazine printed on all recycled paper that's "100% post consumer waste, which means that no tree was ever cut down to make it", Gina said. She added that Boho is also the first magazine in which no glossy UV coatings are used, and that inks applied are soy based.
Gina explained that Boho's focus is "on products, people, packaging and practices that that are either socially or environmentally conscious." I asked about her Green radar.
She pointed to the Gallery Los Angeles, a group of entrepreneurial men and women whom Gina has supported because they feature sustainable fashion in their shows. Gina also is a booster for Soles4Souls. "I am big into recycling. This charity offers people the opportunity to recycle their shoes and give them to others in need. I am such a shoe lover, and to know that I can inspire people to recycle their shoes and get shoes on people who've never owned a pair, not to mention, eliminate infection and death from their lives, is awesome!"
Gina also pointed out that Designers and Agents are putting together the first full green trade show in LA in October. "They have a collective of some of the most fashionable green designers" she's ever seen.
Boho is "a magazine for everyone," affirmed Gina La Morte. "We're trying to inspire people to take those baby steps in sustainability, so our approach is really fun," she said, pointing out the new book The Eco-Chick Guide to Life by TDG contributor Starre Vartan as an inspiration. "This green eco-fashionista does a superb job at sharing so many aspects of going green, but keeps it reliable and simple to understand. I'm all about simplicity [and believe that] people should be able to easily pick up a green tip and apply it to their lives."
With the Style Doctor's track record in sustainability, the future of Boho looks bright!
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