Black Friday? Thou Shalt Not Shop

“Beware, the shopocalypse be upon us! Confess your shopping sins and repent!”

So go the exhortations of Reverend Billy, priest and performance artist of The Church of Stop Shopping Now. Reverend Billy is the cartoony evangelist also leading the recently released documentary film, “What Would Jesus Buy?”

The documentary, which opened to limited theaters last Friday, follows Reverend Billy’s month-long cross-country mission to exorcise the evils of an excessively materialistic America. According to the Los Angeles Times, the film is an entertaining but “frenzied wave of fear-inducing statistics” — all reminiscent of a Baptist revival show.

As the biggest shopping day of the year, Black Friday is upon us, Reverend Billy calls consumers to participate in Buy Nothing Day, a 24-hour shopping moratorium. Organized by Adbusters.

Amen

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