Americans have had to curb spending as gas and food prices soar, and that doesn't exclude the lucrative back-to-school season.
While parents won't send kids to school without paper, pencils and notebooks this year, many - 71 percent of respondents - said they would be spending less on those supplies, according to a new survey from Deloitte.
Respondents blamed economic issues, and the vast majority said they will do their back-to-school shopping at discount/value department stores.
In addition, 41 percent of survey respondents said they will seek out green products this back-to-school season, and 31 percent said they will seek out green retailers.
Stacy Janiak, Deloittes U.S. Retail leader, is quoted in a release: "The green issue has captured the consumers attention, but the jury is still out on how much intention will translate into action. In this environment, retailers should take advantage of any marketing opportunity."
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