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3.31.2008 7:58 AM

Watch Al Gore's 60 Minutes Interview

$300 M Advertising Campaign for the Climate

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By Dan Shapley

Al Gore, the superdelegate, didn't come to the interview, but Al Gore, the superadvocate, did.

In an interview with 60 Minutes Sunday night, Gore focused on his efforts to be "PR Agent for the Planet." That job goes beyond An Inconvenient Truth and even his training to help thousands of others take his slide show to local communities. It means a $300 million advertising campaign designed to inspire Americans to take action on the global environmental issue.

Here's a look.


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