Comparing the global warming crisis to World War II, the civil rights movement and reaching the moon, Al Gore's We Can Solve It campaign has launched its first volley in a three-year, $300 million television advertising blitz devoted to inspiring action on global warming.
"We didn't wait for someone else to storm the beaches of Normandy. We didn't wait for someone else to guarantee civil rights, or put a man on the moon," the ad's voice-over intones. "And we can't wait for someone else to solve the global climate crisis. We need to act. And we need to act now."
Gore has been promising this step since Live Earth, the seven-continent concert that raised money and awareness, generally, for the "climate crisis," as the Nobel Laureate puts it, and specifically for the Alliance for Climate Protection, the non-profit group Gore formed to use money generated by Live Earth and An Inconvenient Truth.
"Our ultimate aim is to halt global warming," the We Can Solve It campaign states on its Web site. "Specifically we are educating people in the US and around the world that the climate crisis is both urgent and solvable."
Right now, the campaign is asking people to sign an online petition and join the movement. The goal is to enlist 10 million people. Are you one of them?
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