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8.3.2007 12:00 AM

Mattel Toy Recall Cost: $30 Million And Public Confidence

Fisher-Price Toys Made With Lead Paint Make Many Question Safety In Toy Aisle

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By Dan Shapley

The recall of Fisher-Price toys made with lead paint in China will cost Mattel $30 million, the company said.

It learned that a sub-contractor making toys in China had used the lead paint after an audit in July, and it voluntarily launched the recall afterward to protect against the possibility that children would ingest bits of lead paint, which can lead to poisoning and lasting brain damage if doses accumulate in the blood of children. Fisher-Price, for many, is an American institution of childhood, having produced some of the most beloved toys for several generations of kids.

The questions raised about the safety of the toys sold by such a trusted toymaker have unsettled many parents. Mattel deserves credit for taking the precautionary steps to remove the toys from the market. Now the challenge will be to restore public confidence across the industry, since parents are right to be concerned about early childhood exposure to substances that can have serious and lasting effects.

Related Story:
Fisher-Price Recall Product List And Contact Information


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