I believe most people would rather do something than do nothing. They want to share their experiences even brag about what they are doing with their family, friends and colleagues. Thats why I started Greenwala to create a place where the average person could come, learn and take actions to be greener. And I wanted to do it in a fun, cool way!
I founded in early 2008, thanks to the help of a great team. Greenwala offers an Average Joe (and Jane) perspective on how to be greener, which I hope will inspire others to get out and make a difference. In mid-August, Greenwala launched our first initiative, Treewala, a free online vocabulary game that generates revenue to plant trees in the rainforest.
I created the Treewala vocabulary game to demonstrate that going green can be entertaining, educational and good for the plant. After all, I love our planet and want to make sure we all have clean air to breathe. Rainforests play a vital role in keeping the Earth healthy by regulating temperature and fighting air pollution. Rainforest trees absorb carbon dioxide (CO2) and produce clean air.
Treewala tests a players vocabulary skills and adapts the level of difficulty based on the number of their correct answers. Players earn one leaf for every word they define correctly. Every leaf generates revenue, which Greenwala uses to buy trees to plant as part of the Marion Institute Las Gaviotas project. The tropical rainforest of the eco-village known as Las Gaviotas is a special model for addressing climate change.
The more leaves earned by Treewala players, the more trees I can plant. People want to know how they can help without having to live off the grid in order to make a difference I believe I can reach more people and inspire them to shift their attitudes and behaviors through our social community model of Greenwala.com.
- Rajeev Kapur
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