Greening Your Advertising (And Your Reusable Bag*)

COMMUNITY NEWS

I AM A JUGGLER! Well, not really... I am the mind behind two eco-companies; you could call me an aspiring 'jack-of-all-green.' It all started because I was working in advertising, and I started to feel evil. Advertising is necessary, and can be beautiful, and is a definite passion of mine, but the amount of waste I was seeing was definitely conflicting with my reducing, reusing, recycling, heart.

So this year I started MissKeto Designs my solution to the "evils of advertising". Together with my clients, I design their company look with green in mind. I use ethically sound, environmentally friendly papers, and source good companies for printing. I suggest ways to minimize the environmental footprint while still making the work unique, beautiful and most importantly – effective.

Secondly, I LOVE the idea of banning the plastic bag. I had been looking into and stocking up on alternative bags, but kept finding that most of them were made with harmful dyes, PVCs, or in non-ethical work environments. So I have created 10 unique cloth bags with either endangered animals or important statements on them. The bags are ethically made in North America, out of 80% recycled cotton, and 20% recycled pop bottle. The inks used for screen-printing are also PVC and phthalate free. I think we should ban plastic bags, but without adding more damage to an already dangerous situation! Soon I will be adding green screen-printing and clothing design to the mix. My company is called Green Animal Project. What can I say - a frog inspired me! Actually, I was inspired by the state of our planet, and the effect it is having on the other species that inhabit this world with us. I think one person can make a difference, I think it IS easy being green, and I think informative sites like this prove that I am not alone!

- Erin Foggoa

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