New Site Aims to Inspire Everyday Action

Photo: ecomii.com

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COMMUNITY NEWS

Being "green" has gone mainstream and as a result we often encounter a disparate amount of unreliable or misleading information, which generates as many questions as it does answers - What to buy? How to live greener? Where to start? Where can you go for reliable information?

September 24, 2008 marked the launch of www.ecomii.com, which sets out to effectively answer the need for a credible and comprehensive green resource. ecomii was founded by three former WebMD executives as the definitive guide to the environment on the Internet, designed to help consumers establish a more socially-minded environmentally-concious lifestyle.

One of the most exciting areas of the site is ecomii Action, which fosters a socially-minded community around simple actions for pursuing a more socially-conscious lifestyle. ecomii Action, lets you enlist family and friends in the pursuit of a sustainable future – one goal at a time. If you’re like us, you’ll find “going green” happens in baby steps. But if we’re all doing something, those small changes will have a major impact. And that’s a fact.

From the first time recycler to the eco-enthusiast, ecomii aims to inform, influence and inspire people to take action for our planet’s future and to advance the idea that we can all make a difference – one action at a time. ecomii is designed for differing motivations, whether you are propelled by global warming, the health of your family or high gas and food prices; we believe you deserve the straight story.

Beyond ecomii Action, there’s our A-Z coverage of everything environmental and practical, how-to information, in the form of ecomii Tips and ecomii Guides for making positive changes. We also created a Debatables section to address open dilemmas that plague even dedicated activists.

Like you, we can be skeptical of new trends and unsubstantiated claims. We want the truth. Not the hype. We want tried-and-tested, agreed-upon, effective ways to reduce our planetary impact. What’s more, we have no intention of sermonizing ... or pretending to be perfect. We don’t live entirely carbon neutral lives. But we try to make sound, environmentally-minded choices every day, and we believe that little changes add up. The great thing about getting the facts? You can act upon them and effect change.

- Harrison Wise

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