Hello Daily Green readers.
There is interesting new research coming from EcoAlign via its EcoPinion series about consumers and climate change.
I encourage you to check out the free report on EcoAlign's website at www.ecoalign.com. Here is a summary:
EcoAlign conducted a total of 1,000 online interviews in October 2008. The sample is balanced to match the U.S. population by age, gender, region and ethnicity. This fifth EcoPinion Survey focuses on consumers and climate change: customer feelings and levels of personal responsibility in regard to reducing climate change, willingness to take action and what type of actions, perceptions of costs, who should pay and how new revenue should be used.
The results provide further evidence of a green gap between high levels of consumer understanding and concern over climate change balanced against conflicted feelings of personal responsibility to do something about climate change. Americans generally are aware of what climate change is and how it affects them personally, connecting climate change mainly to impacts on tangible occurrences in their lives including the weather (observable) or heat/ warmth (felt).
The information is especially good for people and organizations who are trying to create a movement to encourage green behaviors in others. This research can help you shape your thoughts and program.
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