We started ecofashionworld.com because we found that there was a lack of a fun, sexy, info portal dedicated exclusively to eco fashion and that DOESN'T SELL ANYTHING. Eco fashion is hot, it needed its own glossy online mag, and a well built guide to help people actually find the stuff!
Aaron, the original founder of the site, came to the Ethical Fashion Show (EFS) in Paris last year in order to look for partners who might be interested in joining him on this journey. I was working with ModaFusion at EFS to promote EFS South America which we'll organize in Rio de Janeiro in June 2009. Aaron liked what I did and I loved his idea as did Eva, our editor whom we met there. Our fourth partner Erda is a longtime friend of Aaron's. With the four of us on three different continents, we then started working on the concept together through Skype and email!
The purpose is to inspire and entertain with fun articles and beautiful fashion that has the advantage of being ethical! And then make it easy for people to find these gorgeous green creations, wherever they are.
Broadly the site is targeted towards anyone who is interested in making more conscious fashion choices. More specifically, it's targeted to women who enjoy being fashionable and trendy but want to vote with their dollars! With our education section and our growing guide of brands and designers, we will also be an invaluable industry resource.
There is as much variety in eco-clothing today as there is in non-eco clothing. You can find everything from your sophisticated American sportswear, like John Patrick Organic (who's nominated for a CFDA award this year), to cutting-edge European designers like Noir or Fin. You can be a trendy urban chick in your Sharkah Chakrah jeans leggings, Kitty Cooper heels, cardigans from Izzy Lane and Amazon Life bag. There's even a Hip Hop hemp brand, a luscious plus-size label and some truly avant-guard designs from Andrea Crews or SANS ... but you know what, to get a better idea, come to ecofashionworld.com
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