A New Search Engine Gives Back to Environmental Causes

Photo: Click4Carbon.com

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For most people leading a green lifestyle can seem like a difficult step to embark on. Many assume that it involves making large and inconvenient changes to their customary behavior. In reality it can simply be a case a small adjustments to what you are already doing. My name is John Russell and my wife Claire and I recently founded www.click4carbon.com which officially launched on Tuesday. We wanted to tell you a little bit about what inspired us to create this site.

Like many families around the world we've become increasingly worried by our impact on the planet and the legacy we were leaving behind for our children. Claire and I decided to take a close look at our own lives and see how we could start to reduce our carbon footprint and harm to the environment.

Some of the changes, like recycling more and buying local produce were relatively straightforward, but we realized that being green isn't easy. It can require more time and money, things which can sometimes be in short supply when you're both working and trying to raise two small children. We didn't give up and just realized that we needed to change our lifestyle bit-by-bit, rather than overnight. It was all about thinking big and acting small.

As an extension to that thinking, we came up with the idea for Click4Carbon – an environmentally conscious search engine, online community and Carbon Footprint Calculator. We wanted to create a portal that would be full of useful information on how anyone could take steps to reduce their own carbon footprint.

Having used and researched countless Footprint Calculators we also realized that most give you a figure at the end but don’t actually tell you what that figure actually means – i.e. is it good or bad? We wanted our calculator to allow you to compare your footprint against the average footprint of any country in the world, your local region or with your friends via Facebook and MySpace.

And finally, we both noticed that we were using search engines every day and numerous times a day and so we integrated a search engine which could generate money that we could use to fund environmental projects. There was no need for us to attempt to re-invent the wheel though so we utilized Google’s Search Technology – what we and 60 per cent of the population already use.

We hope you like the site. If you do please make us your preferred choice of search engine and please don’t forget to 'spread the word'!

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