Causes like pollution and disease are the reason I started my t-shirt company called Be Greater. I'm a stay-at-home mom who, like many other stay-at-home moms, feels passionate about taking a strong positive stand against pollution.
Be Greater Than (B>) is a line of positive message t-shirts, which include B > pollution with go green written on the back. Other models include B > cancer with survive written on the back, B > violence with peace on the back and B > expected with exceed on the back.
A portion of all Be Greater proceeds goes to several local nonprofit groups. Customers can choose their cause by choosing the t-shirt. For example, one dollar of every B>cancer shirt goes to a pediatric cancer charity (Cool Kids Campaign). Proceeds from B>violence go to the Spouse Abuse Resource Center in Maryland, a safe house for women and children who are victims of abuse. Since the B>pollution shirt is new, I'm taking suggestions for an environmental nonprofit.
I came up with the idea for B> after hearing a Native American prayer encouraging people to honor a spirit greater than themselves. The B > cancer model was inspired by my own sister who battled cancer several years ago and survived.
Lisa G. from Maryland says: We love the shirts! Emily was diagnosed with ALL Leukemia on June 8th, 2007. Emily's hair is starting to grow back, so I love it when she wears her shirt - she is definitely greater than!
T-shirts have always been a way for people to speak for their cause. Be Greater t-shirts are the way some people in Maryland are supporting cancer patients, abuse victims and green living. My companys goal is simple: to inspire people to be greater, one t-shirt at a time. People are responding to the positive messages, and I think your viewers will find the story and the t-shirts very inspiring.
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